Work 3.0 – The next generation model for smarter business


This new white paper from Mitel reveals how the ‘human cloud’ and the interplay between technology, location, culture and business is transforming where, when and how we work.

Cultural, technological and physical elements are working together to drive a rapid pace of change like never before. From demand for more freedom in the way we work and the Bring Your Own Device (BYOD) trend, to technology innovation and the increasing adoption of new devices, platforms and applications, to the breaking down of international and regional barriers.

Unified communications (UC) is an influential driver in changing working practices, encouraging efficient real-time audio and visual communication for workers across an increasingly diverse range of channels. Crucially, UC has the potential to enable employees to achieve an ‘in-office’ experience from anywhere, on any device. This means any worker can collaborate virtually with team members as effectively as they would if they were sharing a meeting room; conferencing and collaboration tools can be accessed via soft, desk or smartphones, providing the ability for workers to share a corporate directory, work on documents or presentations, set up audio and video calls, send instant messages and see another’s presence status.

To understand more about the human cloud, download the white paper here:


About Author

Gary Eastwood

Gary Eastwood has over 15 years of experience as a technology and business journalist and editor. He has held editorship positions on customer magazines for Microsoft, CSC, and EDF, as well as on B2B magazine Mobile Enterprise. He is the former Deputy Editor of Computer Business Review. In a freelance role, Gary has contributed numerous features and articles to a broad range of publications, including New Scientist, Computer Weekly, MIS, Marketing Week, Corporate Financier, Real Business, Wireless Business Review, and driven marketing communications projects for clients, such as Intel, the Confederation of British Industry, IBM, Logicalis, the Department of Trade & Innovation, and many others. Gary has written many white papers on a range of ITC subjects for Datamonitor. He is also an editorial photographer and business videographer, and has authored and ghost-written four books on photography. He is the Co-Director of EastwoodMiddleton Publishing, which provides contract/customer magazines for a growing list of clients, and publishes the B2B magazine for business leaders, Strategist.