White Paper: How BYOE (Bring Your Own Experience) Drives Value for Unified Communications


When businesses consider Unified Communications, the process is usually initiated by the IT group, or whoever is managing the network. This is a logical extension of what came before, which is typically the phone system. After all, UC has a telephony component – VoIP – and sometimes that will be the core focus. In more forward-thinking cases, VoIP will be seen more as a building block for a richer communications environment, and that is closer to UC’s true value proposition.

Today, however, UC has evolved a step further, where the focus is built more around the needs of end users than the network. This represents a fundamental shift regarding what defines value for UC now, and reflects the impact of powerful trends from the consumer world that are now filtering into the workplace. These trends are evolving quickly, and some UC vendors have adapted their offerings to be more end user-centric.

This new focus is best articulated by the acronym BYOE, or Bring Your Own Experience. With technology innovation occurring faster in the consumer space than at the office, employees are bringing new expectations into the workplace about how to communicate as well as collaborate. Most businesses have yet to recognize these shifts, or if they have, are not sure how to address them with UC.

This white paper produced for ShoreTel by J Arnold & Associates has been produced to explain the nature of BYOE and demonstrate how it can make UC more valuable to the business as well as more relevant to your employees. With that foundation in place, the white paper also provides guidance on key considerations for decision-makers in terms of choosing UC vendors with a solid BYOE focus.

The full white paper can be viewed free at https://www.shoretel.com/sites/default/files/How%20BYOE%20Drives%20Value%20for%20Unified%20Communications_0.pdf


About Author

Gary Eastwood

Gary Eastwood has over 15 years of experience as a technology and business journalist and editor. He has held editorship positions on customer magazines for Microsoft, CSC, and EDF, as well as on B2B magazine Mobile Enterprise. He is the former Deputy Editor of Computer Business Review. In a freelance role, Gary has contributed numerous features and articles to a broad range of publications, including New Scientist, Computer Weekly, MIS, Marketing Week, Corporate Financier, Real Business, Wireless Business Review, and driven marketing communications projects for clients, such as Intel, the Confederation of British Industry, IBM, Logicalis, the Department of Trade & Innovation, and many others. Gary has written many white papers on a range of ITC subjects for Datamonitor. He is also an editorial photographer and business videographer, and has authored and ghost-written four books on photography. He is the Co-Director of EastwoodMiddleton Publishing, which provides contract/customer magazines for a growing list of clients, and publishes the B2B magazine for business leaders, Strategist.