OPINION: Don’t brandish the red card to employees who want to watch the Euros – Andy Nolan, VP for UK, Ireland and Northern Europe at Lifesize


With the European Football Championships set to kick-off tomorrow, employees will be itching to take in as much of the action while in the office.

Rather than view this as a disruption, Andy Nolan, VP forUK, Ireland and Northern Europe at videoconferencing specialist Lifesize, explains how the tournament is, in fact, a valuable opportunity to boost morale and unite a global workforce.

Andy Nolan, VP for UK, Ireland and Northern Europe at Lifesize

Andy Nolan, VP for UK, Ireland and Northern Europe at Lifesize

The countdown has started until the sporting event of the year: the 2016 European Football Championships. With 51 matches set to be played in France over the course of a month, employees will be keen to take in as much of the action as possible, even whilst at work. The global audience this year is expected to surpass eight billion viewers. Fans from all around the world will follow the progress of 24 teams as they vye for footballing glory in France. ACAS, an organisation devoted to preventing and resolving employment disputes, has urged employees to be flexible and let staff watch matches throughout the tournament.

How can organisations prevent putting employees offside?

Boost the morale of your workers and experience the joy of the tournament through video conferencing. Video conferencing can play a key role in employee engagement. It can help:

  • Increase team cohesion. Employers can use sporting events such as Euro 2016 to boost the morale of staff by screening key matches in the workplace and allowing employees to watch games together during office hours. For organisations that have a multi-office presence, sporting moments shared via video conferencing are an effective way to break down geographical barriers and unite a workforce. Through the power of video conferencing, employees have the ability to connect directly with colleagues from other offices and share the most memorable moments of the tournament. Video conferencing can help create a cohesive culture with employees all around the world.
  • Give more responsibility to employees. Video conferencing can also be viewed as a way to improve management communications. The technology offers a way to strengthen relationships beyond the use of telephone calls and e-mail messages.

To not risk falling behind in their work, employees should liaise with managers to reschedule their work timetable. For managers or workers that are offsite, this is where video conferencing comes into play. Managers and teams can together agree upon a clear timetable with deadlines or goals to achieve during this period. Employees who are afforded a break from work to watch a match, should use their own initiative to make up lost time. So sit back and enjoy!

About Author

Gary Eastwood

Gary Eastwood has over 15 years of experience as a technology and business journalist and editor. He has held editorship positions on customer magazines for Microsoft, CSC, and EDF, as well as on B2B magazine Mobile Enterprise. He is the former Deputy Editor of Computer Business Review. In a freelance role, Gary has contributed numerous features and articles to a broad range of publications, including New Scientist, Computer Weekly, MIS, Marketing Week, Corporate Financier, Real Business, Wireless Business Review, and driven marketing communications projects for clients, such as Intel, the Confederation of British Industry, IBM, Logicalis, the Department of Trade & Innovation, and many others. Gary has written many white papers on a range of ITC subjects for Datamonitor. He is also an editorial photographer and business videographer, and has authored and ghost-written four books on photography. He is the Co-Director of EastwoodMiddleton Publishing, which provides contract/customer magazines for a growing list of clients, and publishes the B2B magazine for business leaders, Strategist.