Infographic: Visual collaboration in the customer buy cycle


Unified communications and collaboration (UC&C) technology should never be thought of as a purely internal tool set; it can enhance relationships and collaboration in the extended enterprise, too: among partners and suppliers, for example.

But in the socially enabled, cloud-supported, mobile age, the greatest boon lies in UC&C tools’ ability to enhance communications between organisations and customers, users, and/or citizens, bringing them closer together in a mutually beneficial relationship, in which enterprises can help solve customers’ problems and work with them more collaboratively, creating new up-selling and cross-selling opportunities.

This infographic from audiovisual integration and videoconferencing vendor IVCi explores the key benefits in this one-stop ‘how to’ guide.




About Author

Chris Middleton

Chris Middleton is a widely respected business and technology journalist, author, and magazine editor. In recent years he has been Editor of Computing (where he remains Consulting Editor); co-founder and Managing Editor of Professional Outsourcing – a magazine he developed from scratch and grew to be the leading magazine in its field; Editor of CBR in its most successful year; and co-founder and launch Editor of Today, he is co-Director of EastwoodMiddleton Publishing, and founder, designer, and Editor in Chief of Strategist magazine (UK), the boardroom magazine that provides strategic insight for business leaders, and of its mobile-first digital edition at He is also co-founding Editor of Child Internet Safety magazine, and a contributing Editor of Over the years Chris has also written for, among many others, The Guardian, The Times, the BBC, and Computer Weekly. He is the author of several successful books on digital media, and a commissioning editor of more than 50 books.