Over half of businesses neglect their video conferencing system


A new survey published by cloud-based video collaboration services company Blue Jeans Network shows that the overwhelming majority of IT decision makers believe that video conferencing meetings help to build stronger business relationships and have a positive impact on business and employees. Despite this, more than half of companies admit to owning video conferencing equipment that is not fit for purpose.

The survey of 116 IT and Operations decision makers throughout the UK found that 90 per cent of video conferencing purchasers believe that video conference meetings build stronger relationships than audio calls. Furthermore, three in four (76 per cent) believe that video conferencing has had a significant positive impact on their business and employees.

However, more than half of those surveyed (56 per cent) also admitted to owning video conferencing hardware that was either outdated or not fit for purpose, with only 8 per cent planning to update their hardware in the next 12 months. The poll reveals a significant disconnect between the positive impact that companies believe video conferencing can offer, and the time and resources they are currently willing to invest in it.

“It is clear that a lot of businesses see the value in video conferencing, but are unable to take full advantage of the solution as the hardware being used is deemed to be ‘past its best’ and not fit for purpose,” commented James Campanini, VP and GM for EMEA at Blue Jeans Network.

With budget cuts and other priorities affecting the IT agenda, updating and managing video conferencing hardware may not be top of the IT department’s list. Businesses should therefore look to make the most of their current equipment by exploring complementary services that can extend their reach and leverage their initial investments,” he added.

James Campanini, VP & GM for EMEA at Blue Jeans Network

James Campanini, VP & GM for EMEA at Blue Jeans Network

Campanini points out that with 87 per cent of companies predicted to be using more video conferencing by 2017, businesses need to find ways to address the current gap of what is needed and what is available.

In addition, the research revealed that interoperability continues to frustrate, with nearly half (49 per cent) of respondents stating that they were dissatisfied with the current ability of their hardware solution to interoperate and connect with other systems.

At the same time, 53 per cent of survey respondents claimed that video conferencing tools are simply too difficult to use, with nearly 60 per cent believing the ability to easily join a meeting was very important, but only 9 per cent stating that their current hardware provides an easy-to-use experience.

“IT decision makers need to ensure that the solutions provided to the workforce are as flexible and easy to use as possible, without this, expensive hardware equipment can end up gathering dust. We see customers dramatically increase the return on investments made in expensive video hardware; essentially upcycling equipment to increase productivity and improve collaboration, both internally and externally,” said Campanini.

About Author

Gary Eastwood

Gary Eastwood has over 15 years of experience as a technology and business journalist and editor. He has held editorship positions on customer magazines for Microsoft, CSC, and EDF, as well as on B2B magazine Mobile Enterprise. He is the former Deputy Editor of Computer Business Review. In a freelance role, Gary has contributed numerous features and articles to a broad range of publications, including New Scientist, Computer Weekly, MIS, Marketing Week, Corporate Financier, Real Business, Wireless Business Review, and driven marketing communications projects for clients, such as Intel, the Confederation of British Industry, IBM, Logicalis, the Department of Trade & Innovation, and many others. Gary has written many white papers on a range of ITC subjects for Datamonitor. He is also an editorial photographer and business videographer, and has authored and ghost-written four books on photography. He is the Co-Director of EastwoodMiddleton Publishing, which provides contract/customer magazines for a growing list of clients, and publishes the B2B magazine for business leaders, Strategist.