Fuze offers unmetered calling to 100 countries


UC&C specialist Fuze (formerly ThinkingPhones) has announced the general availability of unmetered calling to over 100 countries.

Fuze Global Unmetered includes “free calls between Fuze endpoints, and a more localised calling experience at a predictable cost”, said the company in a written statement. “Calls between Fuze endpoints are free whether they originate within the enterprise or are made to any Fuze endpoint within the Fuze customer network.”

The move appears to be a significant and rapid expansion of the firm’s services. At UC EXPO last month, Fuze CEO Steve Kokinos told UCInsight: “There are 38 countries where we offer full support and unmetered packages, and we’re going to expand that. We have unlimited calling to 120 countries within those plans.”

In February, the company ditched the ThinkingPhones brand that had served it well for a decade, to reposition itself as Fuze for today’s more collaboration-centric, flexible workplace.

“Overall, the response has been very positive,” said Kokinos. “The rebranding gave us the opportunity to reassert to the market that we have a modern solution. A big part of the decision to rebrand was that voice dominates too much of the discussion, and that having ‘Phones’ in our name felt limiting. Voice is part of our story, and an important part, but today it’s also about messaging, video, and collaboration.

“At the same time, it’s about the number of applications that we can displace out of the legacy world – including PBXs, legacy messaging apps, audio conferencing, videoconferencing hardware and services, and collaboration tools like WebEx and GoToMeeting.”

Alongside the February rebranding, Fuze secured $112 million in new funding, suggesting that the new name was part of a single deal to reposition the company for the future.

About Author

Chris Middleton

Chris Middleton is a widely respected business and technology journalist, author, and magazine editor. In recent years he has been Editor of Computing (where he remains Consulting Editor); co-founder and Managing Editor of Professional Outsourcing – a magazine he developed from scratch and grew to be the leading magazine in its field; Editor of CBR in its most successful year; and co-founder and launch Editor of Sourcingfocus.com. Today, he is co-Director of EastwoodMiddleton Publishing, and founder, designer, and Editor in Chief of Strategist magazine (UK), the boardroom magazine that provides strategic insight for business leaders, and of its mobile-first digital edition at www.iamtheStrategist.com. He is also co-founding Editor of Child Internet Safety magazine, and a contributing Editor of Diginomica.com. Over the years Chris has also written for, among many others, The Guardian, The Times, the BBC, and Computer Weekly. He is the author of several successful books on digital media, and a commissioning editor of more than 50 books.