Challenge: To provide a user-friendly control solution for a central collaboration hub, at the heart of Condé Nast International’s new London HQ.
Solution: A future-proof Crestron solution, built upon Crestron DigitalMedia™ system, with Crestron TSW-760 and TSW-1060 touch screens and Crestron AirMedia® Presentation software to provide a revolutionary, interactive collaborative hub for Condé Nast International employees.
Due to the rapid expansion of its Digital Team, the Condé Nast International Headquarters was re-located to the banks of the River Thames, overlooking the iconic London eye. The new HQ for the world-renowned publishing house, which produces well known titles including Vogue, World of Interiors, WIRED and House & Garden, is a breath of fresh air for its two-hundred plus employees. Designed to create a working environment with a sense of community, the HQ is an inspirational and engaging space, bringing together employees from all 143 magazines, almost 100 websites and more than 150 tablet and mobile apps, all under one roof.
Architects MCM worked with an internal Condé Nast International ‘move team’ to come up with the idea to create a ‘central hub’ auditorium in the new stairwell, linking the two floors of the Adelphi building. This created a desired heart to the office space, where teams of people could come together socially to collaborate. Working closely alongside MCM, was IT, communication and audio-visual technology specialists, MiX Consultancy and audio-visual integration experts, AVMI (formerly Focus 21), who together went one step further to develop the hub area with a giant media wall, with the ability to showcase the company’s digital imagery and supported collaborative working.
MiX Consultancy and AVMI chose Crestron’s control technology for the project, due to its flexible and reliable user-friendly inter-face. Simplicity was a key element to the project and the Crestron solution fitted this perfectly.
The HQ’s ‘central hub’ LED media wall, which spans across two floors, is centralised by Crestron DigitalMedia™. The technology underpins the system by providing an end-to-end solution for managing and distributing digital AV and control signals, for flexible and easy connectivity by any employee, via laptops, phones or any other portable device to share visual posters, video content, music and event info, which is also easily connected via Apple’s wireless streaming software, AirPlay. Content sharing is also made possible via Crestron AirMedia® Presentation software, for wireless sharing of presentations using PowerPoint®, Excel®, Word and PDF documents. Crestron TSW-760 and TSW-1060 touch screens in both black and white smooth finishes, allow for the media wall and other outlets throughout the HQ to be accessed simply and wirelessly at the touch of a button. With edge-to-edge glass, advanced high-definition Smart Graphics®, voice recognition, web browsing and a built-in camera, the touch screens simplify and enhance the way the technology is used, doing away with endless remote controls and cluttering wall switches.
“The media wall had to be beautiful, but also practical, and the goal was to create a simple user experience. To achieve this, the technology solution needed to be intuitive, open, approachable and reactive, with interactive support for all, across all functions,” comments Lynnette Lawrance, Project Manager, Condé Nast International Digital. “We had one aim, you shouldn’t need loads of training, it should just work, the solution should be clear enough that my mum could do it. The interface is so straightforward that anyone can use it. We made it so everyone in the office can link to it with their laptop but also any visitors could just share with their phone using Crestron AirMedia®.”
“Crestron was used throughout the office to provide best-in-breed video distribution and control which helped keep the user experience the same no matter which meeting room was being used. The easy to use icon control panel meant that anyone, be it staff, guest or the cleaners could operate the screens throughout the building.” Comments Phil Hallchurch, AV Consultant at MiX Consultancy.
Since the project was completed earlier this year, there is a new sense of ambition and team work throughout the office. The central hub has become a pivotal part of employee life, where teams can share their latest and greatest achievements, to reflect the monumental company they work for.
To learn more about Crestron’s market leading technology and how it can be employed within working environments visit www.crestron.com
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