Cloud UC set to boom across all business sectors, finds survey


Cloud-based unified communications – comprising unified communications as a service (UCaaS) and hosted PBX solutions – will grow sixfold by 2020 to 41 per cent of new lines shipped, according to a new market survey.

That 6x increase includes a massive 18x uptick (from two per cent to 37 per cent) in cloud UC market penetration among medium-sized enterprises, along with a threefold increase in the large enterprise segment (from six per cent to 20 per cent), and a nearly fivefold increase (from 10 per cent to 48 per cent) among small businesses.

The survey, carried out by vendor BroadSoft among 146 global telecoms service companies and other providers, not only set out to forecast the adoption of cloud and mobile UC solutions, but also the extent to which over-the-top (OTT) collaboration tools are disrupting established technologies, such as email, said an announcement from the company.

This means that over the next five years mobility and UC tools will become synonymous with each other, said BroadSoft, with 39 per cent of the survey’s respondents believing that more than half of UC interactions across all businesses will be via mobile devices. One-third of small businesses will opt for mobile-only UCaaS/hosted PBX solutions.

Eighty-three per cent of respondents expect OTT integrated messaging and collaboration applications to disrupt the business email market, with only 16 per cent believing that email will remain the primary business-messaging tool by the end of the decade.

About Author

Chris Middleton

Chris Middleton is a widely respected business and technology journalist, author, and magazine editor. In recent years he has been Editor of Computing (where he remains Consulting Editor); co-founder and Managing Editor of Professional Outsourcing – a magazine he developed from scratch and grew to be the leading magazine in its field; Editor of CBR in its most successful year; and co-founder and launch Editor of Today, he is co-Director of EastwoodMiddleton Publishing, and founder, designer, and Editor in Chief of Strategist magazine (UK), the boardroom magazine that provides strategic insight for business leaders, and of its mobile-first digital edition at He is also co-founding Editor of Child Internet Safety magazine, and a contributing Editor of Over the years Chris has also written for, among many others, The Guardian, The Times, the BBC, and Computer Weekly. He is the author of several successful books on digital media, and a commissioning editor of more than 50 books.