Naked Wines blends UK and US with RingCentral Office

0 is a customer-funded wine business. By investing in independent wine makers, allows winemakers to focus on making the product, while they focus on selling and distribution. Founded in the United Kingdom in 2008, and expanding to the United States and Australia in 2012, now has more than 200 employees and recognition internationally.

The Problem was growing its footprint and needed a phone system that could tie together its US office and its headquarters in the United Kingdom. “I was looking for a system that would enable us to startup pretty quickly and easily. We were just opening a location in Napa, California and the choice was simple. A cloud-based system made the most amount of sense for us,” explains Derek Hardy, chief technology officer at

The Solution chose RingCentral Office, a cloud-based hosted system to seamlessly connect’s office in Norwich, England and the office in Napa, California. By providing a single 1-800 number, the company can overflow all the calls between the US and UK so that their customers always speak to a person instead of a machine when they call. Additionally, NakedWines. com was able to integrate its own customer relationship management system with its phone system.

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“Through an API we built into our own CRM system, we can initiate calls directly, which makes it easier for our people to call customers and reduces miss-dials. Being based in a cloud system allowed us to do this without having to make changes,” says Hardy.

The Benefits

By using a cloud-based solution, Hardy has been able to dedicate his time to the growth of the company, and does not have to worry about whether his phone system can keep up. “We have a small IT team here in Cali, and not having to worry about the telephones means that I can get on and do IT work, and the phones just work,” he explains.

The company opened its office in Napa with RingCentral and has grown rapidly. It only takes a few minutes to set up a new employee, so the company can focus on customer service and vendor relations instead of the phones.

“What excites me about the partnership between RingCentral and is that it allows us to grow our business very quickly, to open new offices, and to grow our telephone system exponentially and easily, without having to worry,” concludes Hardy.


About Author

Gary Eastwood

Gary Eastwood has over 15 years of experience as a technology and business journalist and editor. He has held editorship positions on customer magazines for Microsoft, CSC, and EDF, as well as on B2B magazine Mobile Enterprise. He is the former Deputy Editor of Computer Business Review. In a freelance role, Gary has contributed numerous features and articles to a broad range of publications, including New Scientist, Computer Weekly, MIS, Marketing Week, Corporate Financier, Real Business, Wireless Business Review, and driven marketing communications projects for clients, such as Intel, the Confederation of British Industry, IBM, Logicalis, the Department of Trade & Innovation, and many others. Gary has written many white papers on a range of ITC subjects for Datamonitor. He is also an editorial photographer and business videographer, and has authored and ghost-written four books on photography. He is the Co-Director of EastwoodMiddleton Publishing, which provides contract/customer magazines for a growing list of clients, and publishes the B2B magazine for business leaders, Strategist.