Crestron delivers secure conferencing solution at Semafone


Challenge:  To provide a streamlined end-to-end conferencing solution for global payment security company Semafone.  The new state-of-the-art installation needed to seamlessly integrate seven meeting rooms to support video/telephone conferencing and presentations, while providing an easy-to-use room scheduling service.


Solution:  An integrated Crestron Fusion™ solution, controlled via touch screens, delivers an intelligent monitoring and scheduling service to manage the meeting rooms, while Crestron Mercury™ provides high quality in-room conferencing.


Semafone tasked Crestron with installing an intuitive meeting room solution within their new UK offices, located in the heart of Guildford, Surrey. A leading provider of data security and compliance solutions for contact centres, Semafone selected Crestron due to its reputation for providing high quality, secure technology solutions.


An important aspect of the project was the integration of a room scheduling system, which could be accessible to all Semafone employees across the globe, as well as being simple to use. Crestron Fusion not only allows the user to book rooms, but also integrates with popular calendaring programs like Microsoft Exchange® and Office 365 to improve workflow and room usage. The Fusion software features global device monitoring, as well as data collection and reporting, to help optimise investment in people, spaces and technology.


Externally, each meeting room was fitted with a Crestron touch screen (TSW 560) to manage room bookings, feeding the information back to the Fusion software for monitoring. The touch screens allow quick and easy room booking and scheduling of ad-hoc meetings, without having to step foot inside the room. Their contemporary appearance with edge-to-edge glass makes for easy navigation around the screen, especially for those unfamiliar with the technology.


“When it comes to booking a room we simply go onto Outlook and select a meeting room”, explains Mandy Pattenden, Marketing Communications Director at Semafone. “Once the booking is accepted and confirmed, Crestron Fusion stores the details and displays them on the touch screen outside each room and the larger screen inside, so anyone can easily see whether the room is booked or available. The system also counts down when the meeting starts and indicates how much time you have left in the room, which helps ensure that you don’t overrun.”


A key product in the installation was Crestron’s latest all-in-one tabletop conference system, Crestron Mercury™, the only room solution that supports any video conferencing software. Easy to deploy and easy to manage, Crestron Mercury is a secure system that simplifies collaboration, turning meeting rooms into highly effective work spaces. Crestron Mercury enables Semafone’s staff and customers to work together and share content, irrespective of location. This is perfectly suited to the company whose client base now spans 25 countries, across five continents and covers a wide range of industry sectors including financial services, media, retail, utilities, travel and tourism and the public sector.


“The Crestron Mercury system is incredibly easy to use”, comments Mandy. “Learning the new system took very little training from the Crestron Mercury team and we’ve been very pleased by how versatile and flexible it is. For a company with international offices, customers and partners, it’s essential to have reliable channels of communication. Using Crestron Mercury has also helped reduce travel costs and time spent out of the office.”


Further adding to the user-friendly aspect, Crestron FlipTopsTM (FT 600) were installed within the conference tables, allowing instant and easy connectivity with any device, including HDMI®, RJ45, DisplayPort, USB and analog audio and video. Aesthetically pleasing, Crestron FlipTops enable wires and cables to be connected discreetly and tidily, making charging and connecting devices simple.


“When we moved to our new UK HQ, with a growing number of employees and more meeting rooms, we needed a much better system for managing meetings, presenting and video conferencing”, says Mandy. “Crestron’s conferencing solution has provided a state-of-the-art system, which enables the team to work efficiently and effortlessly.”


To learn more about Crestron’s market leading conference technology and how it can be employed within working environments visit

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